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Towards a new layer in the traditional OSI model

30 Mai 2016 , Rédigé par Med Zied Arbi

In 2001, Microsoft released its first tablet, back then no one was able to perceive the opportunity within devices small enough to be carried by the user wherever he goes, it took ten years and the efforts of many mega corporations like Apple, Google, Nokia and Samsung to establish strong basis for the ever growing smartphone industry. This new industry is making traditional personal computer industry into a marginal one reducing it into a low expectations business destined to a decreasing number of users.

This metamorphosis, trembled the hole international macro-economy since old economic theories cannot deal with this sort of cognitive economy based on the value of information and its virality, old economic theories like the Keynesian theory does not take into account the value of creativity which is the main essence of this cognitive era.

Technologies comes always with some issues, we all remember the 2000 bug, the world was trembling before the idea that all the devices using a timer will stop functioning with the beginning of the 21st century that's why many countries and associations like IEEE made great efforts in standardization, nowadays all equipment are manufactured using universal standards, it is ok we got rid of the problem of compatibility, only to find other major problems, that are no longer related to engineering but to the economy, like monetization and intellectual property.

How to finance a small project? How to generate income? How to ensure the durability of your project? Economic theories are based on quantizing some economic features like quantity, price and inflation; here the problem is much more complicated, since we deal with the human as the center of the economic universe, not the way old theories presented it, and the problem is how to quantize human creativity and innovation?

For that, i propose a new economic paradigm inspired by the existing virality model, and nature. Nature? Are you nuts? How come?

Yes nature, … ideas are like an ant settlement in order to grow it needs the collaborative effort of a hole community, the income will be generated and distributed to all the collaborators proportionally to their collaborative value, not to mention that intelligence and innovation exists only in networks, from the rail networks that connected people thousands miles distant to the ant society architecture through the neurons in our brains, moreover the virality which is a measure of the creativity can be predicted by analyzing trends in social media, the advances in the fields of natural language processing and image recognition made science fiction true, now we can perform advanced cognitive like tasks such as sentiment analysis and relations retrieving, computers are becoming self-aware more and more, still skeptical ? Check Google’s deep mind project or Stanford’s NLP core.

Our idea will focus on publicity and the way we perceive it. Imagine you wear a tee-shirt with an enterprise's logo on it, people perceive the logo and they may become interested in having the same tee-shirt, this is publicity, and it is ignored by advertisers, even that it may turns out the most effective advertisement strategy, collaborating with people to advertise your products. Using those advertisers can come out with more creative tactics. Like any new idea, it will come with many issues to solve like how to quantize the affection of people towards a certain product? How to come out with a highly secure transaction system? And it needs a metamorphosis in the advertisement ecosystem, since monetization requires an API for each advertiser how to build a well-structured system compatible with all the APIs.

Those API can be seen as a generalization of the idea behind the semantic web and the internet 3.0 into a larger scale, adding a new layer to the traditional OSI model, one that we can call it Semantics layer.

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